Blogger to Drop FTP Support Pushes Custom Domains as a viable alternative

June 5 2010 Categorized Under: Uncategorized one Commented

Blogger is one of the most popular blog hosting platform in the world. It provides a simple way of enabling anyone to publish to the web, this is true of any blog platform, obviously, and this is what most people use it for. However, there are those who prefer to have more control over their blogs but still use the Blogger platform for publishing. One way of doing this is by using a remote FTP server to host the files and quite a lot of people use this for their Blogger blogs. Those should be looking for alternatives and fast, as Google is planning to drop support for the feature in the not-so-distant future.

“FTP remains a significant drain on our ability to improve Blogger: only .5% of active blogs are published via FTP — yet the percentage of our engineering resources devoted to supporting FTP vastly exceeds that. On top of this, critical infrastructure that our FTP support relies on at Google will soon become unavailable, which would require that we completely rewrite the code that handles our FTP processing,” Blogger’s Rick Klau writes.

“[W]e have decided that we could not justify diverting further engineering resources away from building new features for all users… [W]e are announcing today that we will no longer support FTP publishing in Blogger after March 26, 2010,” he revealed.

0.5 percent of users may not seem like a lot but with Blogger’s tens of millions of users around the world, this adds up to quite a few people. They’re probably not going to like it but Google is trying to make this as painless as possible and will offer help and tools to aid them transition to either Blogger or a Custom Domain set up to work with the blogging platform.

A migration tool that would automate much of the process is coming in about a month. Google says this should be a viable solution for the vast majority of cases. It is also setting up a dedicated blog for the switch and says it will have people ready to answer any question users may have.

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Blogger Launches Powerful Template Designer Enabling bloggers to create truly customized themes

June 5 2010 Categorized Under: Uncategorized 4 Commented

Blogging has been around for ages, by the web’s standards, and there’s not that much that the main blog hosting services or platforms can do to surprise or impress. Yet, for all their popularity and all their years of existence, the big platforms, Blogger, WordPress, still have their flaws. For Google’s Blogger, one of these has been themes.

There are plenty of stock themes to choose from, but, with millions of users, you can be sure that plenty of other people were using any of them. Of course, if you were feeling a bit adventurous, you could manually add new themes or customize the existing ones, but it’s not a choice for the faint of heart. The ability to customize the colors and fonts of your blog helped, but this is nothing compared with what Blogger is unleashing now, a full-blown and highly customizable template designer.

The new Blogger Template Designer
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With the new Template Designer, still in Blogger in Draft, the equivalent of Google Labs, bloggers can choose from the 15 starter templates and then customize them to their heart’s content. After choosing one of the templates, users can then opt for a background image, from the hundreds available, and change the color theme of the blog. This changes the colors of all the elements on the blog.

The next step is to choose a layout with all of the common options available, one, two or even three columns. Finally, if they’re not satisfied with some of the automatic choices, users can dig deeper and customize the colors, backgrounds and fonts of almost any element of the design. To try out the new Template Designer, all one has to do is use Blogger in Draft and go to the Layout section of their blog admin panel.

“The Blogger Template Designer is our big first step in improving not just our template designs, but all the ways that you can customize the look and layout of your blog,” Pete Hopkins, tech lead at Blogger, writes.

“If you try out the Blogger Template Designer, you’ll find:
· Fifteen new professional templates to start from (and more on their way).
· Custom blog layouts with one, two and three columns.
· Hundreds of free professional background images from iStockphoto, the leading microstock image marketplace.
· Customizable colors, fonts and mor

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Google Loses Significant Paid-Search Market Share in China in Q1 Dropping by 5-percent points

June 5 2010 Categorized Under: Uncategorized 3 Commented

The effects of the decision to stop censoring results in China are already starting to be felt at Google. According to new studies, Google lost a big slice of the search-ad market in the first quarter of the year, the first decline since the second quarter of 2009. It’s now clear that advertisers are worried that Google may not be able to reliably serve the ads they pay for, so they are going with the safer choice, in this case, Google’s main rival in the country, Baidu.

Bloomberg is citing a report by Analysys International that says that Google’s share of the paid-search market has dropped by almost five-percent points, going from 35.6 percent at the beginning of the year to just 30.9 percent at the end of the fist quarter. This is a significant drop, considering that Google hadn’t yet announced what it planned to do in China, except for the fact that it wouldn’t censor search results anymore. Google’s final decision came on March 22nd, in the last few days of the quarter.

As expected, Google’s loss has been Baidu’s gain. The Chinese company that already dominates the search market in China picked up some considerable steam in the first three months of the year. Its share of the paid search market has jumped from the already solid 58.4 percent to 64 percent.

Google failed to come to an understanding with the Chinese government, as it was widely expected, and started redirecting all traffic for Google.cn to its servers in Hong Kong, outside mainland China. From there, it now serves uncensored results, though they don’t get through China’s so-called Great Firewall. China may block the Google search engine entirely at any point.

It should be interesting to see if, now that Google’s stance is definitive, the search engine will lose even more advertisers. It is very likely that some will switch to Baidu, but, if China doesn’t start blocking Google more aggressively, the company may end up keeping at least part of its customers.

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